Ryanair To Offer Transatlantic Flights Starting At $15
Ryanair is planning to launch transatlantic flights with claims fares could be as low $15 (not including taxes), as part of an ambitious five-year growth strategy.
Their board has approved plans to fly between up to 14 European cities and the same number of US cities. Destinations are planned to include New York, Chicago, Boston and Miami from London Stansted, Dublin and Berlin.
They are planning to start the services within four or five years however the company has yet to secure a deal in buying long-haul aircrafts. Ryanair said they are in talks with manufacturers about purchasing long-haul aircraft but weren’t willing to give out any further details.
The company said in a statement:
“European consumers want lower-cost travel to the USA and the same for Americans coming to Europe. We see it as a logical development in the European market”.
Companies have previously attempted this with Sir Freddie Lakers Skytrain which went bust when trying to offer low cost flights to the US in the 1980’s. Low-cost airline Norwegian Air Shuttle began a transatlantic service in 2013 offering cheap flights from London’s Gatwick airport to New York, however the costs of expanding into the US have plunged Norwegian into the red for the first time in eight years.
Ryanairs head of marketing said that the Irish carrier was a bigger brand and business than Norwegian believes they would be able to create a more cost efficient model and generate larger numbers of sales.
Ryanair has recently seen an uplift in profit after Michael O’Leary the controversial boss has realized the benefits of offering customer service. The airline has started to allow more carry-on baggage and reduced punitive charges.
The transatlantic route is currently dominated by long-established airlines such as British Airways, American Airlines and Virgin Atlantic.